Hello!

I’m Asantewaa — a storyteller, sociologist, and UX researcher with a PhD in Sociology. I have spent the past few years listening to people’s stories, trying to understand how they move through systems not built with them in mind, and translating those insights into something useful for building products and services. That work shaped my passion for inclusive design and how I show up as a UX researcher today. Whether I’m mapping journeys, running interviews, or synthesizing insights, I’m focused on making sure users feel seen, heard, and understood.